intelliflo - Four ways technology can improve client engagementBy fostering deeper client engagement, you can improve the customer experience while boosting loyalty and trust. In turn, this can help drive revenue growth: a study by consumer intelligence firm Motista1, found that emotionally involved customers are four times more likely to refer a friend than those who are simply satisfied customers. The relationship you have with your clients is crucial to building close connections, but there are several ways you can use technology to enhance your human interactions.
- Communicate regularly
Maintaining regular communications post-pandemic can help encourage your clients to stick to the financial plan through periods of volatility and spur them on to get in touch if their circumstances change. To minimise the work required, you can automate the process through a business management system such as intelliflo office, by creating bulk email templates which can be easily customised for each communication and linked to specific client lists to ensure individuals only receive relevant, timely information.
- Bring the plan to life
Cashflow modelling is a great example of how you can use technology to improve the delivery of advice. A recent intelliflo survey found that although just a third of firms questioned currently use it with all clients, the vast majority (88%) agree that cashflow modelling helps to demonstrate the value of advice to clients and engage in the financial planning process as a result.
- Create a consistent customer experience
Regardless of whether you’re seeing clients in person at the office, in their homes or via a screen, technology can help you maintain a consistent service. Access to client data across multiple devices means you can communicate the same information via a laptop or tablet or via screen-sharing functionality, while consistent branding across all touch points – your office, website and the client portal – ensures your firm stays at the forefront of the customer journey.
- Use data to personalise interactions
You might not be ready to ‘Netflix’ your firm just yet, but using client data to personalise interactions is an excellent way to strengthen relationships. Knowing important details about a client’s life also helps create a more rounded financial plan. You can more easily deliver a more personal advice experience if your data is up to date, complete and in a consistent format that is accessible across different systems and multiple devices.
Human relationships remain at the centre of financial advice, but making technology and digital tools a fundamental part of the process can have a significant impact on your client’s engagement with the advisory experience.
Sophisticated yet easy to use, intelliflo’s powerful technology is crafted to help you save time and cut costs, so you can focus on driving your business forward. Our range of cutting-edge solutions supports over 30,000 financial professionals worldwide. Discover how we can help you, your team, or your clients at www.intelliflo.com.
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1Motista: ‘Leveraging emotional connection for retailers’
2McKinsey & Company: ‘On the cusp of change: North America wealth management in 2030’