Meet the Team

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Mike Allison

Mike manages the relationships with all of our Protection and General Insurance Providers, and can assist with any concerns that you need to raise regarding Protection and GI.

Mike Allison

Director of Protection
Selma Anwar

Selma can help you learn more, and register to use Paradigm Protect, discuss your protection agency setup and provide general information about our Protection & GI offering. Selma can also help you place difficult protection cases via the Protection Helpdesk.

Selma Anwar

Protection & GI Support Adviser
Sharon Ardern

Sharon is our Consultancy Manager and oversees our team of Consultants and our File Review experts. Sharon also works with our firms to offer practical support and guidance to firms. Sharon is also part of our Policy team.

Sharon Ardern

Consultancy Manager
Sarah Blackwood

Sarah is responsible for managing relationships with our firms in Scotland, Northern Ireland and the Northeast of England. Sarah can also help you understand the full range of services available and the commercial benefits of being part of Paradigm – whether you’re an existing member or new to using us. 

Sarah Blackwood

Business Development Director
Amarjot Butcher

Amarjot is on hand to help you with marketing and events related queries if you are a Lender or Provider on Paradigm’s panel. But will also be happy to assist you with general queries if required.

Amarjot Butcher

Senior Marketing Coordinator
Gio Chanda

Gio is part of the Mortgage Helpdesk team. Our members can contact him to assist them with placing complex cases.

Gio Chanda

Mortgage Helpdesk Consultant
Aryan Chohan

Aryan is part of the Mortgage Helpdesk team. Our members can contact him to assist them with placing complex cases.

Aryan Chohan

Mortgage Helpdesk Consultant
Reena Choudhury

Reena is on hand to help you with marketing and events related queries if you are a Lender or Provider on Paradigm’s panel. Reena will also be happy to assist you with general queries if required.

Reena Choudhury

Marketing Coordinator
Dan Davenport

Dan is our Business Insights & Team Manager. Dan oversees all of our business performance analytics and metrics, monitoring data and trends. In addition, Dan also leads key areas of Commissions, Management Information and Protection support services. Dan can provide general support for all areas of the Paradigm business, or can provide details of the best person to assist.

Dan Davenport

Business Insights & Team Manager
Michelle Day

Michelle can help you with proc fee enquiries, general information and also direct your call to the appropriate member of staff if you are unsure of who to speak to.

Michelle Day

Commissions & Membership Administrator
Nicholas Delawa

Nick is responsible for managing relationships with our firms in London & South-East. Nick can also help you understand the full range of services available and the commercial benefits of being part of Paradigm – whether you’re an existing member or new to using us.

Nicholas Delawa

Business Development Director
Angela Duarte

Angela is available to help with queries relating to your Paradigm membership package, but will also be happy to assist you with any general queries if required.

Angela Duarte

Administrator
Georgina Geddes

George is available to help with general enquiries that you may have. She also offers support with our Compliance, Mortgage and Protection events programme at Paradigm and can help with any queries you may have about our upcoming events.

Georgina Geddes

Administration & Marketing Co-ordinator
Richard Goppy

Richard Goppy

Director of Membership
Richard Howes

Richard’s role is to drive growth across the Paradigm Mortgages, building on the strength of the existing partnerships with member firms and Strategic partners and suppliers helping expand the Paradigm proposition to benefit all stakeholders with Paradigm’s sales teams. Richard has worked in the intermediary market holding sales management roles with Scottish Mutual and Scottish Provident and National Key Account roles with James Hay, Cater Allen and Santander for Intermediaries.
 

Richard Howes

Managing Director of Mortgages
Tom Hunt

Tom is Commercial Director at Paradigm, focusing on driving commercial performance, strengthening lender and partner relationships, and supporting the continued evolution of the group's proposition.

Tom has been with Paradigm for over eight years, having held a number of roles across the business, most recently as Business Development Director. During this time he has developed a deep understanding of the intermediary market and built strong relationships with adviser firms and strategic partners. Tom holds the DipFA, CeMAP and CeRER qualifications.

Tom Hunt

Commercial Director
Neil Jackson

Neil is responsible for managing relationships with our firms in East Midlands, East of England & Wales. Neil can also help you understand the full range of services available and the commercial benefits of being part of Paradigm – whether you’re an existing member or new to using us. 

Neil Jackson

Business Development Director
Diane Jones

Diane manages our Mortgage Helpdesk team, and our members can contact her for assistance with placing complex mortgage cases.

Diane Jones

Mortgage Helpdesk Manager
Melissa Lackenby

Melissa looks after our Mortgage and Protection events programme at Paradigm. She is happy to help with any queries you may have about all our upcoming events. 

Melissa Lackenby

Events Manager (Mortgage & Protect)
Megan Lee

Megan can support you with any queries about your Paradigm membership or if you would like to make any changes. This could relate to your software or compliance needs.

Megan Lee

Membership Team Leader
Catalina Mavroian

Catalina can help you with proc fee enquiries, general information and also direct your call to the appropriate member of staff if you are unsure of who to speak to.

Catalina Mavroian

Commissions Administrator
Marc Melvin

Marc can help you learn more, and register to use Paradigm Protect, discuss your protection agency setup and provide general information about our Protection & GI offering. Marc can also help you place difficult protection cases via the Protection Helpdesk.

Marc Melvin

Protection and GI Support Adviser
Riona Mulherin

Riona runs the Paradigm Mortgage Services office and is happy to assist you with any general, Mortgage or Protection enquiries.

Riona Mulherin

Director of Marketing & Operations
Tony Murrell

Tony is a founding Partner of Paradigm and is responsible for the recruitment, retention and development of our membership.

Tony Murrell

Partner
Katrina Ostrowski

Katrina is our Senior Mortgage Helpdesk representative, and our members can contact her for assistance with placing complex mortgage cases.

Katrina Ostrowski

Senior Mortgage Helpdesk Consultant
Ben Ralph

Ben is part of the Mortgage Helpdesk team. Our members can contact him to assist them with placing complex cases.

Ben Ralph

Mortgage Helpdesk Consultant
David Ryder

As Head of Proposition for Paradigm Consulting, David is responsible for the delivery and continued evolution of Paradigm’s regulatory services. David has over 30 years financial services experience with 20 years spent within the compliance and regulatory support environment, championing the role of advisers and helping firms to manage risk and flourish commercially. David also manages the relationships with our investment based strategic partners.
David is also part of our Policy team.

David Ryder

Head of Proposition
Stuart Shelton

Stuart has been manager of the Technical Helpdesk Team since 2018, having joined Paradigm in 2012 as a Technical Helpdesk Consultant. He has over 25 years’ experience in the industry, and has held administrator, paraplanner, adviser and manager roles during this period. Prior to joining Paradigm, he worked for a number of small adviser firms, as well as a national network and has worked with individual clients, high net worth individuals and corporate organisations. Stuart is a member of the Chartered institute for Securities and Investments and holds a number of financial qualifications, including Pension Transfer Specialist and the Certified Financial Planner certificate issued by the Institute of Financial Planning.
Stuart is also part of our Policy team.

Stuart Shelton

Technical Helpdesk Manager
Graeme Stewart

Graeme works closely with all of Paradigm’s compliance and regulatory teams and regularly presents the compliance sessions at our forums and Best Practice workshops. Graeme is also a regular contributor to supporting compliance documentation, articles and templates for Paradigm firms.
Graeme is also part of our Policy team.

Graeme Stewart

Head of Consultancy
Louise Weiss

Louise leads the Paradigm sales team in national distribution strategy, broker engagement and commercial growth across the UK intermediary market. 
With experience spanning across broking and banking, Louise brings a comprehensive, end-to-end perspective of the mortgage journey, underpinned by deep industry insight. Her career blends strong analytical capability and strategic fluency, grounded in creative roots that shape how she balances commercial focus with entrepreneurial thinking. 
As Head of Sales, Louise is committed to delivering ambitious growth, deepen member and partner relationships and drive innovation across the group, while fostering a culture where people and performance thrive together. 

Louise Weiss

Head of Sales
Paradigm

THIS SITE IS FOR PROFESSIONAL INTERMEDIARY USE ONLY AND NOT FOR USE BY THE GENERAL PUBLIC.

APCC MemberConsumer Duty Alliance

Paradigm Consulting is a Member of the Association of Professional Compliance Consultants and also the Consumer Duty Alliance.

Paradigm Consulting is a trading name of Paradigm Partners Ltd
Office address: Paradigm Partners Ltd, Paradigm House, Brooke Court, Wilmslow, Cheshire, SK9 3ND
Paradigm Partners Ltd is registered in England and Wales. No.09902499. Registered Office: As above

Paradigm Mortgage Services LLP
Office address: 1310 Solihull Parkway, Birmingham Business Park, Birmingham B37 7YB
Registered in England and Wales. Company No: OC323403. Registered Office: Paradigm House, Brooke Court, Lower Meadow Road, Wilmslow, SK9 3ND
Paradigm Mortgage Services LLP is a Limited Liability Partnership.

Paradigm Protect is a trading name of Paradigm Mortgage Services LLP
Office address: 1310 Solihull Parkway, Birmingham Business Park, Birmingham B37 7YB
Paradigm Mortgage Services LLP is registered in England and Wales. Company No: OC323403. Registered Office: Paradigm House, Brooke Court, Lower Meadow Road, Wilmslow, SK9 3ND
Paradigm Mortgage Services LLP is a Limited Liability Partnership.