Welcome to Aviva

Aviva is a leading UK insurance, wealth and retirement business with a heritage spanning more than 330 years. Serving millions of customers across the UK, Ireland and Canada, Aviva combines scale, financial strength and long‑term stability with a clear purpose: to be with you today, for a better tomorrow.

What we do

Aviva operates across insurance, pensions, investments and retirement, helping customers protect what matters to them and plan with confidence for the future. Aviva’s strategy is underpinned by:

• A strong focus on customer outcomes

• Responsible investment and sustainability

• Long‑term value for customers, advisers and partners

The Aviva Platform - Built for advisers

The Aviva Platform is designed to support financial advisers with a flexible, efficient way to manage clients’ investments in one place.

Investment flexibility

It enables advisers to manage Pensions, ISAs, Junior ISAs and Investments, alongside solutions such as our Onshore Bond, supporting a wide range of client needs across different life stages. Advisers can access a broad range of investments, including funds, exchange‑traded assets, and discretionary investment manager options.
To learn more about the Aviva Platform, click here.

Supporting advice and engagement

Built with adviser workflows in mind, the platform offers clear reporting, digital tools and ESG capabilities to support informed advice and ongoing client conversations. Clients can also view their investments online through MyAviva.
To learn more about our Resources, click here.

Aviva continues to invest in platform technology and functionality, with a focus on making it easier for advisers to run their businesses efficiently while delivering good outcomes for clients.