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We are Just
We’re one of the UK’s leading providers of specialist financial services solutions, completely focused on meeting the needs of people thinking about, approaching, or in retirement.
We have a strong social purpose - a beacon within financial services. We provide products and services that help our customers achieve a better later life and believe that financial intermediaries are best placed to help people with the choices they need to make to achieve this.
There’s more choice than ever for clients who are approaching retirement or already retired. We recognise that as a financial intermediary, you are the architect of your clients’ retirement plans. As the expert, you’re able to consider alternatives and recommend a product mix that provides secure and flexible income to last a lifetime. As a retirement specialist provider, we'll support you with dependable, first-class service.
To find out more about our Outstanding service, please click here.
| Product | To arrange a quote |
| Guaranteed Solutions (provided by a Pension Annuity, Fixed Term Investment or Secure Lifetime Income) |
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| Lifetime Mortgages |
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| Care Plans |
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| Your dedicated point of contact |
Customer vulnerability continues to be a priority for the FCA. It's a focus for the Consumer Duty which calls for the ongoing review of policies and processes that support clients in vulnerable circumstances. We've been working with the financial advice community to help advisers gain a greater understanding of how vulnerability might affect their clients. Learn more. This includes the free Consumer Vulnerability in Later Life online training, provided by Just with content created by SOLLA. The 60-minute training offers a certificate upon successful completion.
Just’s new and innovative Fixed Term Investment helps advisers deliver solutions that supports their clients’ flexible journeys into and through retirement. It enables advisers to use part of their client’s portfolio, within a platform based personal pension, to provide guaranteed income and/or capital growth at maturity for a fixed-term, while enabling the remaining assets to be optimally invested. Find out more.
Secure Lifetime Income is an on platform guaranteed income solution for drawdown clients seeking stability, flexibility, and peace of mind in today’s uncertain markets. It integrates seamlessly within a personal pension, preserving the growth potential of other investments while offering flexibility and a tax-efficient retirement income strategy. Advisers can use Secure Lifetime Income to simplify retirement planning and to help deliver sustainable outcomes for their clients. Find out more.
Click to book a consultation or find out more on our blended solutions page.
We offer our off-platform, individually underwritten Pension Annuity, a guaranteed income for life solution. We underwrite using the personal lifestyle and medical information provided to offer a personalised rate based on your client’s individual circumstances. There’s also a range of options that can be selected at outset to help protect the value of their pension savings, and provide for their loved ones after they die. It’s not affected by any future changes in interest rates or by stock market volatility. Click here to find out more.
We know your clients choose lifetime mortgages because they have important lifestyle choices or challenges that they want help to finance. The Just For You Lifetime Mortgage means you can deliver a tailored solution for each of them; a lifetime mortgage as unique as they are. Read our LTM at a glance and learn more here.
By providing financial certainty, and coupled with the right advice, care funding plans can play a major role in reducing the worries that older people and their families may face. In exchange for a one-off payment, our care plans provide a guaranteed income for life. This can help safeguard your clients against running out of money and, importantly, not being able to afford to pay for their care needs in the future.
Your clients could achieve more retirement income by using our individual underwriting. You can read more about this here.
Read our 2025 social care report or learn more here. If you’d like to discuss this further, book a consultation with us.
We underwrite on the details provided; this includes personal information such as postcode, height and weight, marital status, lifestyle factors through to medical conditions. All these factors contribute to providing a personalised rate based on each client's individual circumstances.
Your clients could achieve more retirement income by using our individual underwriting. You can read more about this here.
We underwrite on the details provided; this includes personal information such as postcode, height and weight, marital status, lifestyle factors through to medical conditions. All these factors contribute to providing a personalised rate based on each client's individual circumstances.
Your clients could achieve more retirement income by using our individual underwriting. You can read more about this here.
THIS SITE IS FOR PROFESSIONAL INTERMEDIARY USE ONLY AND NOT FOR USE BY THE GENERAL PUBLIC.
Paradigm Consulting is a Member of the Association of Professional Compliance Consultants and also the Consumer Duty Alliance.
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Paradigm Consulting is a trading name of Paradigm Partners Ltd
Office address: Paradigm Partners Ltd, Paradigm House, Brooke Court, Wilmslow, Cheshire, SK9 3ND
Paradigm Partners Ltd is registered in England and Wales. No.09902499. Registered Office: As above