Paradigm Summer School of Marketing

Welcome to our Summer School of Marketing! Over the next six weeks, we’ll be taking a whistle-stop tour of all things marketing related to support you and your business to give it the recognition it deserves.

This page has been designed for those who may be looking to get started and provides you with numerous resources that are all easy to use and jargon-free! Each week of our summer school will have a different focus and we will be looking at various types of digital and offline marketing. This includes exploring how you can: use social media including a specific focus on LinkedIn, improve your online presence and use emerging trends to increase engagement or to reach new audiences. We’ll also explore what free resources are available to financial advisers and how you can utilise these when delivering marketing activities before concluding our summer school with guidance on creating a brand-new marketing strategy.

Our first guide, “Getting started” is available to read below and we recommend using the accompanying worksheet to follow along. Blog articles from each of our marketing team will also be available at the foot of this page.

Supporting Material

FCA Guidance

FCA Guidance

FG15/4: Social media and customer communications:

The FCA’s supervisory approach to financial promotions in social media

Paradigm

THIS SITE IS FOR PROFESSIONAL INTERMEDIARY USE ONLY AND NOT FOR USE BY THE GENERAL PUBLIC.

APCC Member
Paradigm Consulting is a Member of the Association of Professional Compliance Consultants

Paradigm Consulting is a trading name of Paradigm Partners Ltd
Office address: Paradigm Partners Ltd, Paradigm House, Brooke Court, Wilmslow, Cheshire, SK9 3ND
Paradigm Partners Ltd is registered in England and Wales. No.09902499. Registered Office: As above

Paradigm Mortgage Services LLP
Office address: 1310 Solihull Parkway, Birmingham Business Park, Birmingham B37 7YB
Registered in England and Wales. Company No: OC323403. Registered Office: Paradigm House, Brooke Court, Lower Meadow Road, Wilmslow, SK9 3ND
Paradigm Mortgage Services LLP is a Limited Liability Partnership.

Paradigm Protect is a trading name of Paradigm Mortgage Services LLP
Office address: 1310 Solihull Parkway, Birmingham Business Park, Birmingham B37 7YB
Paradigm Mortgage Services LLP is registered in England and Wales. Company No: OC323403. Registered Office: Paradigm House, Brooke Court, Lower Meadow Road, Wilmslow, SK9 3ND
Paradigm Mortgage Services LLP is a Limited Liability Partnership.