Paradigm Summer School 2024

Welcome to Paradigm’s 2024 Summer School of Marketing. This is our third annual Summer School, where we share actionable insights to take the marketing for your business to the next level. For these next six weeks we will be publishing content from our marketing team, covering topics such as AI, utilising social media, and getting the most out of your website. We’ll be sharing content in all sorts of easily-digestible formats, including articles, videos and infographics, so there will be something suitable for

This page has been designed for those who may be looking to get started with marketing, and provides you with numerous resources that are all easy to use and jargon-free! Each week of our summer school focuses on a different aspect of marketing, both digital and offline.

We will cover the following:

  • Week 1: Getting started
  • Week 2: Improving your online presence
  • Week 3: Utilising social media
  • Week 4: How emerging trends can help you increase engagement or reach new audiences
  • Week 5: What free marketing resources are available to financial advisers
  • Week 6: Creating a marketing strategy

You can find out more by exploring the materials below, including blogs, a range of videos, guides and worksheets.

Supporting Material

Improving your Online Presence

Guide

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Google Business Listing – Megan

Google Analytics – Aimee

Top tips for optimising your LinkedIn profile – Riona

Utilising hashtags in your social media posts – Aimee

Making the most of your online presence - with Fleet Mortgages

Trends in Marketing

Bringing TikTok into your professional marketing

Support in marketing your business

with Royal London

Resources to help develop marketing activities

with Aviva

Creating a Marketing Strategy

Guide

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Adaptability in your marketing strategy

with Guardian

FCA Guidance

FCA Guidance

FG15/4: Social media and customer communications:

The FCA’s supervisory approach to financial promotions in social media

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Office address: Paradigm Partners Ltd, Paradigm House, Brooke Court, Wilmslow, Cheshire, SK9 3ND
Paradigm Partners Ltd is registered in England and Wales. No.09902499. Registered Office: As above

Paradigm Mortgage Services LLP
Office address: 1310 Solihull Parkway, Birmingham Business Park, Birmingham B37 7YB
Registered in England and Wales. Company No: OC323403. Registered Office: Paradigm House, Brooke Court, Lower Meadow Road, Wilmslow, SK9 3ND
Paradigm Mortgage Services LLP is a Limited Liability Partnership.

Paradigm Protect is a trading name of Paradigm Mortgage Services LLP
Office address: 1310 Solihull Parkway, Birmingham Business Park, Birmingham B37 7YB
Paradigm Mortgage Services LLP is registered in England and Wales. Company No: OC323403. Registered Office: Paradigm House, Brooke Court, Lower Meadow Road, Wilmslow, SK9 3ND
Paradigm Mortgage Services LLP is a Limited Liability Partnership.