First-Time Buyers Deserve Better Than Execution-Only

Paradigm Mortgage Services is calling on the FCA and the wider industry to make regulated mortgage advice mandatory for all first-time buyers. Here's why - and how you can help.

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Why this matters

The stakes have never been higher, yet First-Time Buyers can still go it alone

Buying your first home is the biggest financial commitment most people will ever make. It is complex, long-term, and often irreversible. Yet under the current regulatory framework, first-time buyers (FTBs) can proceed with a mortgage application with no regulated advice, no structured protection assessment and no professional guidance whatsoever. The FCA's own research tells us that consumers cannot reliably self-identify their advice needs. The FCA's vulnerability guidance (FG21/1) identifies first-time buyers as exhibiting multiple characteristics of vulnerability - limited financial experience, lower resilience, high emotional investment and significant information asymmetry. And with the removal of the mortgage advice trigger under PS25/11, the safety net has got smaller, not larger.

72%

of identified protection needs in the UK are unmet

58%

of UK adults hold no pure protection product

0

regulatory requirement for FTBs to receive advice before committing to a mortgage

Source: FCA Pure Protection Market Study, January 2026

Our Position

We've Made the Case. Now We Need the Industry Behind It.

Our paper, ‘Mandatory Mortgage Advice for First-Time Buyers: A Proportionate Regulatory Evolution Under Consumer Duty’ sets out the full evidence-based argument for regulatory change.

In it, we cover:

  • Why first-time buyers meet the FCA's own definition of a vulnerable consumer group
  • How the removal of the advice trigger increases the risk of foreseeable harm
  • The direct parallel with mandatory advice for defined benefit pension transfers
  • Why execution-only is not a safe default for this cohort
  • The case for mandatory advice as a proportionate, Consumer Duty-aligned intervention

The paper features perspectives from across the industry, including the Association for Mortgage Intermediaries (AMI), April Mortgages, OSB Group, Coventry Building Society and JLM Network, all making the same case: for first-time buyers, advice should not be optional.

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Add your voice

Do you agree? Help us make the case for change.

We're building a movement. Whatever your role in the mortgage industry, whether you're an adviser, a Lender, a network, or anyone else who believes first-time buyers deserve better, we want to hear from you.

Take our two-minute survey to register your support, share your view and add your name to the growing list of industry professionals calling for mandatory mortgage advice for first-time buyers.

Every response strengthens the case. Every voice counts.

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About us

Paradigm is one of the UK's leading mortgage, protection and compliance support services, supporting directly authorised firms across the country. We help adviser firms to deliver better outcomes for their clients - and we believe that starts with ensuring the regulatory framework protects the people who need it most. There are plenty of ways that we can help your business to thrive, we’d love to understand your needs and explain how we can assist.

Learn more about Paradigm
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Ready to take a stand for first-time buyers?