Is your content compliant?

First things first, it’s essential that any marketing activities you undertake comply with the FCA’s rules around marketing and social media. As you will know, the FCA state:

“Financial promotions or adverts are likely to be the most regular contact consumers have with firms that offer financial services and products. Financial promotions can take the form of a website, Facebook post, tweet, etc. They can form a significant part of a consumer’s product knowledge, and can influence a consumer’s decision making when choosing a product. It’s therefore very important that these promotions are fair, clear and not misleading, so that consumers can make informed decisions.”

At Paradigm, we understand how important it is to showcase your business to both your client bank and the general public, highlighting all of the services and support that you can offer in a compliant manner. Our Technical Helpdesk team have been helping firms with their financial promotions since our launch in 2007, and can assist with your financial promotion procedures as well as helping you to draft and issue compliant promotions designed for your target audience. Examples of items we get asked to check include websites, brochures, flyers, stationery and adverts.

We also provide support with social media (e.g. LinkedIn, Twitter, Facebook) and blogs which firms are using more and more frequently, but which can carry regulatory risk if not used correctly. We can review and provide feedback on your social media promotions as well as help you create social media content that is both compliant and impactful.
 
Our services include:

• Helping you assess the target audience for your promotion(s)
• Discussing proposed campaigns or promotions at the early stages of drafting the material
• Providing a formal review of your financial promotions and providing valuable feedback such as: suggested amendments, example wording for risk warnings, ways to achieve balance within your promotion, use of correct imagery and a view as to whether we believe the promotion meets the necessary regulatory requirements.
• We also provide extensive guidance on financial promotions for subscribing members within the members only area of our website. This includes extensive guidance and useful supporting appendices, including a financial promotions register, within our Compliance Manual as well as eBook support.

We currently review over 700 financial promotions and websites per year. As such, utilising this service will give you peace of mind that your financial promotions are being assessed by fully-qualified and experienced individuals, all of whom are dedicated to delivering a quality service to your firm and ensuring excellent customer outcomes. In addition to the support outlined above, we also:

• Provide a template financial promotions register
• Help with any financial promotions queries you may have via our Technical Helpdesk

If you’d like to learn more about the above, please give us a call on 03300 536061 or complete this short form for one of our team to give you a call back, we’d be happy to discuss how we can support your business either on an ongoing or ad hoc basis.