Pure Retirement

Pure are specialist lifetime mortgage providers who believe everyone deserves to enjoy their later years. They aim to simplify and continuously improve the equity release process for you and your customers. 
Why work with them? 
  • Innovative, market-leading lifetime mortgages, including lump sum and drawdown plans
  • Bespoke resources and CPD structured webinars for new and experienced equity release advisers
  • An award-winning Customer Account Servicing department 
  • A dedicated underwriter supporting you throughout an application 
This people-based company puts service at the heart of what they do. Their mantra is to deliver products aligned with the customer rather than the financial metrics. That’s what makes them stand out in the equity release market.

How to Register

Registering for the first time:

Please register via the website here and specify Paradigm under the “how did you hear about us” question. 

Add Paradigm as payment route:

Paradigm can be added as a payment route during the registration process. If already registered, message Pure Retirement to get this updated. You can also update this during annual checks.