Building Your Buzz: Why Your Personal Brand is Business Gold!
Aimee Carnwath
11 August 2025Now, don't worry, we're not talking about becoming an influencer overnight, but instead think of your brand as the unique flavour you bring to the table, the reputation that precedes you, and the reason people want to work with you specifically. In today's market, your brand isn't just a nice-to-have; it's a powerful marketing tool for your business.
So, why is it such a big deal? Let's dive in!
It's All About Trust
A saying that’s always stuck with me is ‘people buy into people. ’ So when looking for someone to support in their financial decisions, would the customer prefer to go with a big, faceless agency, or choose someone whose work they've seen, whose insights they've enjoyed on social media, and who just seems, well, nice. Chances are, they'd lean towards the latter. That's the power of trust, and your personal brand is the bedrock of it.When you consistently share your expertise, show up authentically, and genuinely try to help others, you build a reputation as someone reliable and knowledgeable. People buy from people they trust, and a strong personal brand accelerates that trust-building process.
Standing Out from the Crowd
Let's be honest, there are loads of brilliant businesses out there doing similar things. So, what makes your business different? Often, it's you. Your unique perspective, your passion, your way of communicating – these are the things that differentiate you from the competition.Your personal brand allows you to inject your personality into your marketing. It's about showcasing what makes you, well, you! This human element is incredibly appealing and helps you cut through the noise.
Authenticity is Your Superpower
Now, a quick word of advice: your personal brand needs to be authentic. Don't try to be someone you're not, because people will see straight through it. Be genuine, be yourself, and let your true personality shine through.This doesn't mean you have to share every detail of your life, but it does mean being consistent in your values and your message.
So, How Do You Get Started?
You’ve been advised of the importance of your personal brand, but how do you start building it?- Be Visible: Share your insights on social media (Facebook or Instagram are great options to start), write blog posts, or even share informative articles with your professional opinions. The more you share your knowledge, the more you'll be seen as an expert.
- Define Your Niche: Is there a certain area you are truly passionate about within the industry? Focusing on a specific area will help you become known as the "go-to" person for that topic.
- Network (Really!): Connect with others in your industry and beyond. You could attend Paradigm events or join online communities, and offer to help others. Building relationships is key.
- Be Consistent: Whether it's your message, your tone of voice, or how often you share content, consistency is crucial for building recognition.
