Welcome to Aviva
Aviva is the UK's leading diversified insurer across Insurance, Wealth and Retirement, with 20.5 million customers in the UK, Ireland and Canada. We’ve been helping our customers for over 325 years and have 4.8 million protection customers, including customers from Aviva Protection UK Limited (formerly AIG Life).
Our heritage, flexible product range and claims record all combine to help us live and breathe our purpose and be there for our protection customers when they need us most.
In 2020 we launched our Aviva DigiCare+ proposition, an app offering a range of health and wellbeing benefits from carefully selected third party providers at no extra cost with an eligible protection policy. Visit the Aviva DigiCare+ hub for full details.
Our partnership with Macmillan Cancer Support means that our teams signpost clients living with cancer to Macmillan’s support services when needed and we can help speed up individual protection claims payments for some critical illness customers who have a cancer diagnosis and access to a Macmillan Clinical Nurse Specialist.
Claims are the heart of our business and in 2024 we were proud to pay out 97.1% of individual protection claims. That’s £1.33 billion, equating to an average of just over £3.6m every day. Visit our claims hub to find out more.
The claims data covers the period from January to December 2024 and includes data from Aviva Protection UK Limited (formerly AIG Life) from 9 April onwards - the date they became part of the Aviva Group.
Flexible protection to meet your clients’ needs. It takes Aviva.
Life Insurance+ Comprehensive life cover with the flexibility of adding critical illness cover.
Critical Illness+ Standalone critical illness cover with a range of benefits and options.
Whole of Life Insurance+ Cover that helps your client’s estate planning and guarantees a lump sum when your client dies.
Income Protection+ Helps protect your client against loss of income due to illness or injury with extra benefits designed to get your client back to work.
Living Costs Protection Straightforward cover that helps pay for your client’s essentials when they find themselves unable to work due to illness or injury.
Simple Life Insurance Clear eligibility criteria, instant decisions, and no need for medical evidence as standard. Value for money protection to help cover the essentials.
Find out more about these products.
- 0800 056 4607
- Visit Website
Links
- Claims report 2025
- Aviva DigiCare+ Hub
- Claims HUB
- Personal Protection Products
- Document Library
- Critical Thinking Report 2024
How to Register
If you are an adviser to a firm that already has agencies
A director or compliance officer from the prinicple firm can send an email to [email protected] to set up an agency for an appointed representative who operates under them. Aviva would require the firm's address as well as adviser names and contact details. You need to state whether each adviser requires their own agency code in your request email. The rule is either every adviser uses a shared code or every adviser has a code in their own name.If you have applied for an agency and need to be setup on a provider’s online system
Once you receive your agency code confirmation email, you can register for Aviva's online services here.
THIS SITE IS FOR PROFESSIONAL INTERMEDIARY USE ONLY AND NOT FOR USE BY THE GENERAL PUBLIC.
Useful Links
Paradigm Protect is a trading name of Paradigm Mortgage Services LLP
Office address: 1310 Solihull Parkway, Birmingham Business Park, Birmingham B37 7YB
Paradigm Mortgage Services LLP is registered in England and Wales. Company No: OC323403. Registered Office: Paradigm House, Brooke Court, Lower Meadow Road, Wilmslow, SK9 3ND
Paradigm Mortgage Services LLP is a Limited Liability Partnership.