Life Protection – Find out more
Critical Illness Protection – Find out more 
Children’s Critical Illness Protection – Find out more
Combined Life and Critical Illness Protection – Find out more

Protection Builder: The adviser platform designed to bring good advice to life
To register for Protection Builder, click here

We’re delighted to be joining the Paradigm Protect panel.

When it comes to getting protection right, comparison sites just don’t compare. The truth is there’s no substitute for good advice. That’s why they’re committed to advisers and it’s our only route to market.
We want to help you and your client relationships flourish. Here’s how…

We never forget it's your client

If your client contacts us to take out additional cover or amend existing cover, we’ll always direct them back to you. We won’t contact your clients without telling you first.

We always keep you in the loop

Using your dashboard, we’ll keep you informed at every stage of the application process. And if your client contacts us for any reason, we’ll let you know.

We use technology to enhance relationships (not replace them)

Technology may make life easier, but sometimes there’s no substitute for human dialogue. That’s why we’ll always have a dedicated adviser support team on hand to take your call.

Flexible commission payments

We’ve got a fully flexible approach to commission.

You can choose on a case-by-case basis if you’d like to mix and match indemnity and non-indemnity commission, and you can choose which percentage for each you’d like to get.

Protection Builder lets you quickly update your commission preferences during the application – you can also sacrifice some or all of your commission.

Find out more at



How to Register

If you are setting up agencies for the first time with providers

Visit Guardian’s website to register your firm and list Paradigm as your affiliated distributor.

If you are an adviser to a firm that already has agencies

Visit Guardian’s website to register as an individual.

If you have applied for an agency and need to be setup on a provider’s online system

Visit Guardian’s website to register as an individual.