Prudential - Maximising ISA Allowances

The pandemic and the knock on effects on the economy means that investors may be tempted to sit on their savings and do nothing until there’s clear signs of improvement.

But by doing this they could be missing out on using their annual ISA allowance. And if they don’t use it – even part of it - they lose it. That’s an opportunity for some tax-free income later down the line gone.

And then there’s inflation risk.

Pressure on savings

Low interest rates and pressure on saving rates have left cash accounts offering minimal interest. With this in mind, now could be a good time for those wanting to make the most of their ISA allowance to accept some risk and invest in the stock market.

Have a look at this email template that explains the risk of investing versus the risk of inflation that you can use with your clients. You’ll then be able to discuss the level of risk they’re comfortable taking and balance that with the level of rewards they’re aiming for.

Finding the right investment options for your clients

This can be quite a task for a busy adviser and that’s why we’d like you to consider our PruFolio range of risk managed funds which are all available through the Prudential ISA.  The range provides a broad choice of multi-asset funds to consider for your clients portfolio. These funds are invested in a mix of assets with the aim to limit volatility and can be aligned to your client's attitude to risk.

Both the PruFolio Risk Managed Active and Risk Managed Passive ranges have been awarded a 5 diamond rating from Defaqto in 2021.

The value of any investment can go down as well as up so your client might get back less than they put in.

• For more information on these funds visit our PruFolio hub
• See the Due Diligence Fund Panel Document for the risk managed fund range
• You can also find out more about the Prudential ISA and the online service on the hub
• View the ISA client guide

If you need more information please get in touch with your Prudential Account Manager.