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Trick or treat? Dispelling the myths about AI in advice

30 October 2025
In a heavily regulated sector like advice, where trust and accuracy are essential, it’s easy to get caught up in the scary stories surrounding artificial intelligence. Although the current speed of change can feel unsettling, AI is emerging as a valuable tool for the advice profession rather than a lurking shadow.

As Halloween approaches, we explore three common concerns we hear about AI implementation and suggest how your firm can harness the technology’s potential without being spooked by the misconceptions.

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