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What do F1 teams and advice firms have in common?

23 September 2025
In motor racing, the principle of marginal gains is crucial to winning races. Claire Williams, former Deputy Team Principal of Williams Racing, spoke about the concept at this year’s intelliflo innovate conference.

She said, “In Formula 1, innovation happens in the margins. From the aerodynamics department to engineering, the design office, manufacturing, across everything, the whole team is looking at every single area where they can drive marginal amounts of performance.

They’ll look at areas where they can perhaps get a thousandth of a second. And they will take that thousandth of a second… because if someone else in aero has found another thousandth, and someone in the design office has found a tenth, put it all together, and if you start the championship year half a second behind your main competitor, you can close that delta quite quickly.”

The idea that small, incremental improvements across multiple processes can deliver a substantial advantage also applies to financial advice. Read on to find out more.
 

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