Over the past few years, the healthcare landscape has evolved rapidly and at Paradigm, we have seen increased demand from our firms to offer support in this area. The healthcare market has advanced significantly, in many cases innovating and adapting new technology in order to better serve customers. With continued increasing pressure on the NHS for primary care services, private primary care has never been more needed. Paradigm Protect are therefore expanding our support into the healthcare arena, and will be looking to support firms with assisting clients in this area and developing this as a new revenue stream. We have established a panel of five Providers with Bupa, Vitality Health, The Exeter, National Friendly and Axa.
If you are looking to expand into PMI, a good starting point is to understand the current market. You may find it useful to read through the latest Vitality Health Claims Insights Report which explores lifestyle behaviour and the role of prevention in health insurance, the growth in primary care services, engagement with digital healthcare journeys and more. Reading the report will give advisers excellent insight into this market and how it has adapted and developed, in particular over the past two years, and can also count towards your insurance CPD.
PLEASE CLICK THE LOGOS BELOW TO FIND OUT MORE ABOUT THE PROVIDER PROPOSITIONS, AND THE SUPPORT AVAILABLE TO YOUR CUSTOMERS.
Offering private healthcare cover to your clients can really add value to your relationship with them. Adding a new product to your portfolio can lead to increased client engagement.
With the emphasis on choice and flexibility we’ll help you find the most appropriate healthcare plans for your clients.
Our individual healthcare plans for new business, gives your clients fast access to eligible health treatment and wellbeing support when they need it.
Personal Health covers treatment for a wide range of conditions as well as the cost of surgery, specialists’ fees and drugs.
If your clients want the peace of mind that comes from prompt access to hospitals in our carefully selected hospital list, 24/7 medical assistance and personal support every step of the way, we can help.
Your clients can choose cover that focuses on the care and treatment that matters most to your clients. Members can only use the specified Ramsey and Spire hospitals.
We provide healthcare cover for businesses with 1 to 249 employees, which can be built around their needs.
We want to make selling healthcare cover as easy as possible for you, so if you’re new to selling healthcare you may find the resources below a good starting point:
Amplify, our online hub for intermediaries has all you need to give you a helping hand in selling healthcare cover.
Amplify Extra is our monthly e-newsletter providing you with up-to-date news, product developments, latest resources and access to webinars to help you support your clients.
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Terms of Business
Reasons to work with AXA
Helping you work smarter with healthcare cover
Healthcare. It’s what we do. We’re here for the big things, little things, and the everyday things. We’re as much about helping customers live better today as we are about helping customers live better tomorrow.
We’re rated Great on Trustpilot, five stars with Defaqto and we also won best individual provider of the year at the 2023 UK Health & Protection Awards.
Bupa health insurance does more than just care for your clients physical and mental health needs. It aims to give peace of mind when they need it most.
Benefits include access to quick and easy digital GP service and a choice of private hospitals. Bupa’s private health insurance also includes mental health support for a range of conditions. We cover more mental health conditions than any other leading UK insurer.*
Learn more about our products here.
We're here for you. Whether you're new to Bupa, or need the answer to a quick question. We're only ever a call, click or message away. We’ve also created the Consumer Adviser Support Hub to help you every step of the way.
Give us a call on 0800 332 000.
Lines are open Monday to Friday, 8am to 5pm. We may record or monitor our calls.
Email us
Need help with the next steps? Start the conversation by emailing us at: [email protected]
To register click here.
National Friendly is a Bristol-based mutual society, established in 1868 to help members meet their health, welfare and protection needs. We maintain a reputation for excellent service and innovation and have been by our members’ sides for over 150 years.
We pride ourselves on our unique and flexible underwriting approach, personable customer service, and efficient claims process.
We have a TrustPilot rating of Excellent 4.9 out of 5.
In 2021, we received 9.7 out of 10 for our overall medical claims service.
One private medical insurance product with four levels which is designed to fit around every client’s needs and budget.
For more information about our My PMI product, click here.
Health+ gives your clients fast access to the best possible medical treatments and care. What’s more, our benefit add-ons provide the flexibility to enhance cover to meet individual needs and budgets.
HealthWise, the free health and wellbeing app for members.
Our HealthWise app is free for members and their immediate family, giving convenient access to expert medical advice and treatments, including:
Find out more about HealthWise here. HealthWise benefits are worth up to £1,800 and can be used without the need to claim and using it won’t affect No Claims Discounts or premiums.
Health+
Hospital choices tool
Knowledge centre
Book an online briefing
Member benefits
Literature
At Vitality, we take a holistic approach to health insurance – from prevention, early diagnosis and access to advice and care, to comprehensive cover and recovery. We also encourage your clients to lead healthier lives and reward them for doing so.
Our health insurance is 5-star Defaqto-rated and offers market-leading Cover Options, a Full Cover Promise and our Vitality GP app. It also includes Advanced Cancer Cover and a comprehensive Mental Health offering.
All our health plans include access to the Vitality Programme. As your clients engage with the Programme, they'll build healthy life habits and can get rewards and discounts through our partners. This means your clients don’t even need to claim to benefit from their plan.
Award-winning cover, combined with healthier living through the Vitality Programme – this is the real power of Vitality.
Literature and Tools
VitalityHealth: Working with us
New to Health?
Why sell PMI
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| Gross | Net | ||
|---|---|---|---|
| Axa Health | Initial | 50% | 50% |
| Axa Health | Renewal | 5% | 5% |
| Bupa | Initial | 50% | 50% |
| Bupa | Renewal | 5% | 5% |
| National Friendly | Initial | 60.00% | 58.20% |
| National Friendly | Renewal | 5.00% | 4.85% |
| Vitality Health - Personal | Initial | 50% | 45% |
| Vitality Health - Personal | Renewal | 5% | 5% |
| Vitality Health - Business | Initial | 15% | 15% |
| Vitality Health - Business | Renewal | 10% | 10% |
| The Exeter - New Business | Initial | 60% | 60% |
| The Exeter - New Business | Renewal | 5% | 5% |
| The Exeter - Switch Business | Initial | 50% | 50% |
| The Exeter - Switch Business | Renewal | 5% | 5% |
Click here to register with the Exeter. This gives you the option to register as directrly authorised or an appointed representative firm. The Exeter's system uses a firm's FCA number, and will automatically link firms to networks and advisers to the firms.
Email Risk Management Team requesting to set up an agency and they will arrange for the application forms and terms of business to be sent and request from the firms: evidence of PI cover, organisation chart and vulnerable customers policy.
If you have a Life agency with Vitality, you simply need to contact the agency team, and ask them to set up a health agency alongside it. They will need your FCA number, name and email address to set this up.
To register if you don’t have a Life agency, please complete the application form and email as an attachment to [email protected].
Please visit the Axa website here, and select ‘Arrange Terms of Business’. Axa will then arrange for the Account Manager to call you to discuss, and arrange for a Terms of Business Agreement to be sent out. Please remember to state that you are a Paradigm member.
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Paradigm Protect is a trading name of Paradigm Mortgage Services LLP
Office address: 1310 Solihull Parkway, Birmingham Business Park, Birmingham B37 7YB
Paradigm Mortgage Services LLP is registered in England and Wales. Company No: OC323403. Registered Office: Paradigm House, Brooke Court, Lower Meadow Road, Wilmslow, SK9 3ND
Paradigm Mortgage Services LLP is a Limited Liability Partnership.
